Working at the kitchen table in his tiny Austin apartment, Tomer wanted a way to organize his business thoughts without it dominating his living space. Having an entrepreneurial spirit and a love of hosing friends and family, he developed The Secret Whiteboard ™ as a place to brainstorm and make goals while also decorating his home.
Tomer realized this product was the perfect opportunity to bring joy to the many people who are struggling with work/life balance by providing them with a truly easy way to have a multifunctional spaces. The brand encompasses the ethos of aesthetic multifunction and finding your flow state in both work and home. And Sable Flow was born.
MEET OUR FOUNDER TOMER SORAN
Originally a Structural Engineer in NYC designing skyscrapers, Tomer left to carve out an entrepreneurial path to allow for more flexibility to build brands that stood for what he does: Curation, Productivity, Community, and Laughter.
His current passion projects are:
The Party Game for Entrepreneurs. A game where kids and adults stand on equal footing and both silly and serious mindsets can win. The goal in this project is to build a local and global community around #ProductivePlay.
A home office decor and organizational accessories brand built to create physical spaces that allow friends to feel inspired and happily productive as they work on their unique projects.
IT IS OUR VISION...
To break down the barriers in people's lives that prevent them from finding joy and flow in their work by creating an aesthetic environment.